Heybike Helio-U

Paris, France
Lifestyle Campaign
3 Models · 3 Color Variations

This campaign presents the new Heybike Helio-U through a lifestyle-focused approach, integrating the product naturally into the rhythm of the city.

Shot in Paris with three models — Viky, Marina, and Jules — the project combines urban architecture, natural sunlight, and contemporary styling to create a clean, modern visual narrative. Each scene was designed to feel effortless and authentic, balancing fashion aesthetics with product clarity.

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A woman with curly hair, wearing a dark jacket, standing outdoors near a stone building with a wooden door, with a pink bicycle parked against the door in the background.
Woman in pink cardigan next to bike in park with trees and cloudy sky.
A woman with long, wavy brown hair stands next to a mauve bicycle on a city sidewalk. She wears a brown leather jacket, beige pants, and white shoes. The background shows a beige building with barred windows and a blue gate.
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A woman in casual clothing standing next to a pink bicycle in front of a wooden door.
A woman with long curly hair sitting on a small wooden bench beside a pink bicycle outside a green storefront with large windows and curtains.
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A woman riding a bicycle on a city street, wearing a leather jacket, with historic buildings and a van in the background.
Woman in a black leather jacket walking her pink Heybike electric bicycle on a city street
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A woman in a brown leather jacket and beige pants standing with a pink bicycle in a cobblestone alleyway near a green door.
A woman wearing a leather jacket and light-colored pants standing next to a mountain bike on a city street.
A woman riding a bicycle on a wet city street.
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A woman with wavy brown hair crossing a street in Paris, holding a pink bicycle, with the Eiffel Tower visible in the background. She is wearing a brown leather jacket, pink shirt, white pants, and white shoes.
A woman riding a pink electric bike on a city street with cobblestone and pavement, in front of a white building with arched green door and large windows.
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Person walking on a city sidewalk next to a pink bicycle with a rear rack, wearing white pants, a black jacket, and white shoes.
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A woman with curly brown hair wearing a brown leather jacket and pink shirt, standing outdoors with a bicycle and architectural buildings in the background.
Woman riding a pink bicycle on a city street with a blurred beige building in the background.
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A woman with wavy brown hair standing next to a pink electric bicycle by a river, with a bridge and boats in the background.
Close-up of a pink electric bicycle with black accents, showing the rear wheel, pedals, and frame, parked on a concrete surface with blurry background.
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